comparisons

A page for each one. Markets kept apart.

Worldwide first: post-bridge, Buffer, Hootsuite, Postiz. Then Brazil: mLabs and Flux. Fanout's price on this page is what you would pay from here.

worldwide

The global market

Buffer charges per channel. Hootsuite charges per seat. post-bridge is the closest cut — we differ on X, trial, and price. Postiz wins if you want self-host.

CriterionFanoutpost-bridgeBufferHootsuitePostiz
Starting priceUS$19/moUS$29/mo~US$6/channelfrom ~US$99US$29/mo
You pay forConnected accountsConnected accountsPer channelPer seatConnected accounts
On the first plan15 accounts15 accountsPer connected channelEnterprise panelVaries on cloud / self-host
X / TwitterNoYesYesYesYes
Threads and BlueskyYesYesYesYesYes
Google BusinessPending APIYesNoYesNo
Official APIs onlyYesYesYesYesYes
One original, crop per networkYesYesNoNoNo
Media preparationYesYesNoNoNo
MCP (agents)Add-onYesNoNoNo
REST APIAdd-onAdd-onYesYesYes
Approval by linkYesNoYesYesNo
SupportHumanHuman, in EnglishEnglishEnglish / enterpriseCommunity / cloud
Trial7 days · card required7 daysLimited plan / trialDemo / trialSelf-host or cloud

versus

Fanout vs Buffer

Buffer charges per channel. Five networks become five lines on the invoice. Fanout charges by accounts on the plan — Instagram, TikTok, and YouTube for the same brand don't triple the price.

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versus

Fanout vs Hootsuite

Hootsuite is an enterprise panel: seats, workflows, listening. The price starts far from Fanout. If you need that, we are not the replacement. If you need to post to nine networks without the panel, we are.

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versus

Fanout vs Postiz

Postiz is cloud and also self-host. If you want the scheduler on your server, they win. Fanout is a hosted product, with studio, approval, and MCP in the same place.

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in Brazil

The Brazilian market

mLabs and Flux bill per client, in reais. Buffer bills per channel, in dollars. Fanout bills by connected accounts — in reais in Brazil, with Portuguese support.

CriterionFanoutmLabsFluxBuffer
Starting priceUS$19/moR$29.90/moR$29.90/mo~US$6/channel
You pay forConnected accountsPer client / profilePer clientPer channel
On the first plan15 accounts1 client on the first step1 client on the first stepPer connected channel
X / TwitterNoYesNoYes
Threads and BlueskyYesNoNoYes
Google BusinessPending APIYesNoNo
Official APIs onlyYesYesYesYes
One original, crop per networkYesNoNoNo
Media preparationYesNoNoNo
MCP (agents)Add-onNoNoNo
REST APIAdd-onNoNoYes
Approval by linkYesYesNoYes
SupportHumanHuman, in PortugueseHuman, in PortugueseEnglish
Trial7 days · card requiredVariesVariesLimited plan / trial

versus

Fanout vs mLabs

Both are Brazilian and start near R$29.90. mLabs bills per client; Fanout bills by connected accounts — several profiles on the same network sit on one plan.

Read the comparison →

versus

Fanout vs Flux

Flux also anchors the first plan at R$29.90 and bills per client. Fanout uses the same price floor, with accounts included and a composer built for nine networks.

Read the comparison →

versus

Fanout vs Buffer

Buffer charges per channel. Five networks become five lines on the invoice. Fanout charges by accounts on the plan — Instagram, TikTok, and YouTube for the same brand don't triple the price.

Read the comparison →

Competitor prices are typical public list prices and they change. Fanout prices are ours, today. LinkedIn, Google Business, and Pinterest on Fanout still depend on API approval.

what Fanout isn't

Points the table doesn't hide.

  • There's no permanent free plan.
  • Doesn't post to X / Twitter.
  • Doesn't promise reach. Official API, each network's algorithm.
  • MCP and REST are an add-on (US$5/month), on top of an active plan.

The post already exists. It just needs to reach the networks.

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